Hi, I'm William! Founder and creative force behind Sweet William Photo & Films. Since founding my business 2007, I have accrued a vast amount of experience photographing events and subjects of all kinds.

Weddings were my first love. After photographing my first wedding for an Albuquerque photo studio in 2005, I was hooked. Since then, I have had the honor of documenting over 500 weddings in New Mexico!

Over my career I have also developed a passion for well-crafted head shots and business branding imagery. I've worked with hundreds of individuals and dozens of businesses to create striking visual content for their websites and social media. It truly thrills me to help other individuals and businesses succeed.

I believe that the key to my success as a photographer has been my knack for putting subjects at ease through humor and empathetic communication. This allows me to create relaxed, authentic images my clients can proudly share with the world.

Since photographing my first wedding in 2005, I've had the pleasure of working with over 500 couples. Every wedding presents a unique and inspiring opportunity to create deeply meaningful works of art for my clients. To better serve every couple, I currently limit my availability to just 20 weddings per year.

For professional applications, a selfie just won't do. You need an expertly crafted image that conveys who you are to your prospective clients. My head shot sessions are fun, efficient, and easy. Using a mobile studio, a head shot session can happen almost anywhere. Your office, your home, or even the lobby of a hotel.

As a business owner, I have a passion for contributing to the success of my fellow business owners through the creation of branding imagery. Branding imagery can range from "lifestyle" shots of you and your team, interior/exterior images of your location, product photography, and promotional videos.